Mount Royal Soaps is an independent soap company located in Baltimore, MD focused on utilizing all natural ingredients in their products.  “Bathe Responsibly” is a slogan frequently used on their website, and it summarizes their approach. This conscience element is the basis of the spec commercial which is in direct contrast to their mass-market competitors that use harsh chemical compounds.  The spec ad was shot utilizing the Arri AMIRA camera system and produced as part of the Graduate filmmaking program at Johns Hopkins University.